Plant adaptations to cold and hot climates included. These products are sometimes internal products or they can be also competitors' product. Definition Product adaptation is the modification or changing the features of a product to reach new customers or new markets. Production adaptation and Modification-Product adaptation is the process where a company setting their brand as international brand and entering into an international market, so in order to meet various standards of the international customers they have to basically adapt the product with respect to individual or regional market. Product adaptation allows companies to expand their reach and enter new markets – the above examples show exactly how it works. It is the process of modifying products for different countries and regions or designing new products for foreign markets. These products don’t depend on innovations and are a mixture of previous products. Product Development: From Idea to International Marketplace Product Development: From Product line extensions represent new sizes, flavors, or packaging. quality modifications, functional modifications, and style modifications. Organizations worldwide use this approach for marketing purposes and legal compliance.For example, Denmark has strict requirements regarding food supplements – … Product adaptation is a strategy in which a new product is based on customizations or modifications on existing products. Unilever’s Sunsilk hair products: Called Seda (means silk) in Latin America Ingredients are formulated to match hair types and styles in different countries . Product Adaptation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. View Unit 1 - Product Development and Adaptation - Part C.pptx from ECONOMICS 3680 at University of Manitoba. Traditionally, product adaptation has been taken to mean modifying in-house products but it also involves taking points from a competitor’s product. 5) Approach: Adaptation is an approach of detailing the differentiation that exists between products and services. It may also include manufacturing a new product with basis of customizations of a product already in existence. Product Adaptation Example ! Also detail of surface area to volume ratio and its importance to body shape. Scribd is the world's largest social reading and publishing site. Total Pages. There are three major ways of product modification, i.e. -I also have a free worksheet that can be used to assess understanding of this concept. A lot of class prediction possible. A standard product does not need to have all the characteristics of the other products buyer requires. By adaptation and innovation, coming up with innovative products and services to address the needs of a diverse consumer market—as shaped by demographic, economic and local factors: Product Description-A PowerPoint I use to teach students how to correctly identify adaptations and understand how they help organisms survive. Enjoy! -This PowerPoint is component of my Adaptation Lesson Plan. Product adaptation means that the firm adapts the product to the local markets. A power point detailing animal adaptations to their environment (marine, cold and hot climates). Promotion Adaptation Example ! Adaptation of product is a process or strategy of adapting or tailoring an otherwise standardized product or service offering to meet the needs and preferences of a particular market or set of consumers, where such markets and consumers are typically examined and managed within an international marketing … This approach to altering a product mix entails less risk than developing a new product. 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