Images speak louder than words. Be topical, take inspiration from other media sources such as films, books and TV commercials and ride on the coat tails of another established movement. It’s also important to bear in mind that most social users are active from their phones, and might not in an ideal location to listen to the audio on your video. Hi Vince, thanks for your comment, our post on How social media has affected the music industry contains some advice and ideas that you might not have considered yet. 1. Enquire about a social media campaign here or contact social@dittomusic.com for more info. Do your graphics and photos look as good as bigger artists out there? Countless campaigns have been created in the past decade in an attempt to raise brand awareness and increase sales; however, not all have succeeded. These could be musical artists, visual artists, songwriters, musicians, street artists, whatever. , Spotify Pre-Saves.. Boost your following & reach with an expert Ditto Music social media campaign. Enquire here or email social@dittomusic.com. Some of Zara’s posts on her Instagram serve as excellent examples as to why the 19 year old singer has seen a rapid rise to fame. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. There’s a campaign for that. A photo posted by Zara Larsson (@zaralarsson) on Dec 13, 2016 at 3:07pm PST. If you’re making ‘niche musical forms’ then you can’t expect to grow a large following.. it’s niche. Here a few tips to help make your social media promotional campaigns a success... Use our free social media planner to create a solid strategy. 5 Examples of Unconventional Music Marketing You Should Try If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. EXPLAINED! One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan … All very well for those with existing followers in large numbers…but of no practical application for those of us who make niche musical forms and have tiny existing fan bases. While there are many indicators of success, the general criteria met by some of the most remarkable marketing campaigns include various components such as creativity, memorability, cultural impact, and a boost in revenue. These days, it can be hard … Alongside the music video, Hyatt released several vignettes that featured Dua surprising her fans, the music video casting process, and exclusive behind-the-scenes footage. We touched on this earlier. Each … Maximize digital and social music festival marketing. Keep costs down. For instance, she frequently posts images that her target audience can empathise with, driving massive amounts of engagement. Music PR campaigns can also be drawn up around a piece of news. There are several tools to help you schedule social posts, including Schedugram for Instagram, Tweet Deck for Twitter and Hootsuite for both Facebook and Twitter. Analytics helps you understand what works and what doesn’t. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Combining your promotional efforts with a brand or other artist of equal or bigger reputation can at least double your reach and prospective impressions. If you’re a smaller or niche artist, the below strategies won’t be all that useful to you. Running a competition offers the chance to be a little more creative. With that being said, we now continue with the oustanding examples of modern music marketing. However, DJ Khaled’s musical releases are not to be looked down upon. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. While online music marketing is extremely important in todays digital world, offline music marketing still holds value. Let us know in the comments below! It’s my cheat sheet. Fast forward to the 13th December 2016, exactly a year after Ed’s last post on social media, he puts up an image of a plain light blue square, which marked the beginning of the promotion for his newly announced album, Divide. The campaign was a huge success: Spotify saw a rise in subscribers, increased brand awareness, and showed that they care about user data and anonymity. You can set up pre-order through the best music distributors and labels. Facebook, Instagram and Twitter all allow you to create paid ads and boosted posts, which can be powerful tools to reach your target audience and increase brand awareness. 7 Brilliant Examples of How Brands Use Storytelling. Alternatively, if you’re lucky enough to have secured a sponsorship or partnership, combining your promotional and social media efforts with a relevant brand can massively boost your reach and publicity. Facebook has a similar process. 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